Currently, the Tapp provides two main user experiences: a Feed page and Map page, which displays archived restaurants by users and friends. As a relatively new platform that is primarily used in the United States, to ensure Truffle’s competitive edge among similar platforms in the market, we provided Truffle with two transformed user experiences - a 'This or That' feature and improvements in map filters.
To kick off our research, we wanted to understand what motivates young adults to engage in social dining experiences using a digital platform like Truffle. We came up to three research questions to determine our problem scope.
To understand the larger picture by providing insights on the trends and consumer preferences, but also identified emerging opportunities when conducting competitor analysis and market research.
"How might we improve the design of Truffle to include more relevant infromation, cater to diverse preferences, and organise dining experiences with friends?"
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